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DeShawn

The SheEO® Academy & Camp

Fredericksburg, VA

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Personal Story

I am a born entrepreneur! Even if that's not how others saw me, that's how I saw myself. I grew up in an entrepreneurial family, who sometimes denied and downplayed their entrepreneurial bloodline. I then went on to work in community and enterprise development where I met women with similar stories of denied or delayed aspirations of ownership and leadership; women who felt that being female (and maybe also minority) meant they would not be given the same consideration and encouragement as their entrepreneurial and innovating male counterparts. The turning point was the birth of my first daughter, in whose eyes I saw a tiny beautiful black girl whose dreams I would never want to delay or deny.

After brainstorming with my husband, She-EO® was born. Three daughters later - my Future SheEOs - I have now taken She-EO®, LLC from a draft in 2003. It is now a business that produces programs, training, events and products designed around a mission to inspire and empower current and future SheEOs everywhere!

Business Description

Our vision is A GIRL IN CHARGE today, is tomorrow's CEO. The mission of She-EO, LLC is to provide tools and training that help ladies lead and succeed in business and in life. We deliver this mission and vision through Camp SheEO®, The SheEO® Academy workshops, BusinessGirls™ by SheEO® events, and various enrichment publications. I conceived the business while in business school and decided to move forward after encountering many women who expressed a lack of motivation and encouragement as girls dreaming of entrepreneurship.

My customers are motivated and creative young ladies ages 8-18, their parents, and their supporters. I am proud to say that our camps and classes can now be found all over Northern Virginia. Now with a proven system, my goal is to expand into communities EVERYWHERE. There are thousands of girls across the country who have what it takes to be a SheEO®! Please follow us on Twitter and Facebook today.

What is the purpose of this loan?

We will use this generous loan to share Camp SheEO® with new communities and empower more young ladies to explore careers in entrepreneurship. This loan could be the resource my family needs to increase our business and transition me into a full-time mompreneur!

We will focus on two main goals: 1) creating TWO additional camp systems with training, camp materials and marketing, and 2) initial launch of our 'career day' series of children's books - inspired by my daughters and other SheEO® graduates. We know our target customer profile and have been approached by parents of girls outside our current market. This resource will help us reach those families and meet that growing demand.

DeShawn's loan is endorsed by Community Business Partnership. The information below explains why her trustee thinks DeShawn is a great candidate for a Kiva Zip loan.
How long have you known this person?

More than 5 years

Tell us about your relationship with this borrower.

DeShawn has had a long-standing relationship with Community Business Partnership. They worked with our organization in the SBA Women's Business Center over 10 years ago. She has attended workshops and other events on an ongoing basis. When she started the current business, she sought out our organization for assistance through business planning, financing, counseling and other training resources. With the new entrepreneurial camps that the borrower is implementing, she would be a good candidate for the Kiva Zip loan.

Tell us about this borrower's personality and character, and why you are endorsing him or her for a Kiva Zip loan.

The borrower's personality and character is always important. As a former loan applicant to CBP's microloan program, she repaid the loan in full about 9 years ago. She is a disciplined person with great work ethics. She is committed to getting things done. Borrower is also a high school finance teacher and professor at our local community college. She's also mommy to 3 girls.

Tell us about this borrower's business, and why you believe a Kiva Zip loan will contribute to his or her success.

The borrower's business is an entrepreneurial program for girls ages 10-15. She operates summer camps throughout Fairfax, Stafford and surrounding counties. These camps are a week long program geared towards exposing the girls to the concept of entrepreneurship. She brings in guest speakers for each weekly camp session and actively promotes the program online and off-line. She has built up a small base of sponsors. She also has work sessions throughout the year that the girls can enroll in. The program is well designed and fit the age demographic.

150 Total , 17 invited by DeShawn
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PAYING BACK

A loan of $4,000 helps me to grow our camp programs, and provide additional training and support to our staff.

Disbursed Jul 14, 2014
Repayment Term:
24 monthly payments
Grace Period:
N/A
Listed:
Jun 6, 2014
Disbursed:
Jul 14, 2014
Paying Back:
Jul 15, 2014

About The SheEO® Academy & Camp

Industry:
Education
Years in Operation:
More than 5 years
Website:
sheeoacademy.com
Follow:
Facebook Twitter
Badges:
Badge_connectedness_gold_small

What are Borrower Badges?

Borrower Badges are a system designed to recognize and reward borrowers’ engagement with the Kiva Zip website.

There are two types of badges that are tiered like medals: Gold, Silver and Bronze.

  1. 'Repayment badges' are awarded for the on-time repayment of loans.
  2. 'Connectedness badges' are awarded for engagement with the Kiva Zip website.

This loan is endorsed by

Trustee Type:
Non-Profit
Location:
Springfield, VA
Badges:
None
On Zip Since:
Jun 6, 2014
(8 months)
Loans Endorsed:
1
Total Value:
$4,000
Fundraising/Raised:
0
Paying on Time:
Not enough data
Paying Back Late:
Not enough data
Repaid in Full:
0
Defaulted:
0
Repayment Rate:
Not enough data
Why are you endorsing DeShawn?

The borrower's personality and character is always important. As a former loan applicant to CBP's microloan program, she repaid the loan in full about 9 years ago. She is a disciplined person with great work ethics. She is committed to getting things done. Borrower is also a high school finance t...

What are Trustee Badges?

Trustee Badges are a system designed to recognize and reward trustees’ engagement with the Kiva Zip website.

There are two types of badges that are tiered like medals: Gold, Silver and Bronze.

  1. 'Repayment badges' are awarded for the on-time repayment of loans.
  2. 'Connectedness badges' are awarded for engagement with the Kiva Zip website.